The retail sector today

Digitalization has changed many things: it is a reality that there has been a boom in e-commerce, but physical stores have not been left behind. In Spain there has grown a 40% consumers who go to stores in person.


Still, this does not mean that these do not need to be digitized; everything on the contrary. They also need to have online presence so that they can be found more easily and improve their features to provide a better user experience.

Problems in the Retail sector

The lack of digitization of the sector makes the processes are much slower. This is due to things such as the lack of tools that facilitate communication with customers, shorten the wait in the store or manage stock.

One of the main problems that the retail sector faces is the lack of contact with your clients in case close physical stores. This lack of contact drives customers away from the business and can make it more difficult to return to normal when they reopen.

It is common among physical stores to have little digitized and automated the buying and selling processes. This means that there is very little control over the quantities of product that each store has, whether due to lack or excess.

Many physical stores believe that having an online store or a corporate website is not necessary. However, although it is not true that users buy less in physical stores, it is true that the user has changed their behavior until they make their purchase in them. Now, the user is omnichannel and first goes through a process of comparison between different channels of the company. This means that, if the business does not have a digital presence, it will not even be a purchasing option for the user. Furthermore, the value of users who buy both physically and online is a 31% higher than the one who does it only in one.

The solution: Google Cloud for the Retail sector

Success stories in Tech companies with Google

logo Carrefour

"At Carrefour we managed to improve our online campaigns with an increase of 48% in CTR and 36% in ROAS, in addition to a decrease of 8% in CPA.

? Carrefour

Carrefour and Google Cloud

Discover how Carrefour managed to improve the results of its online campaigns with Google Cloud.

"We managed to migrate our e-commerce to Google Cloud Platform in just 22 days, considerably improving the stability of the site."

? Ryan Kerry, Global Head of Engineering and Technology, Lush

Lush Cosmetics and Google Cloud

Discover how Lush managed to migrate its e-commerce to Google Cloud and reduced infrastructure hosting costs by 40%.

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