The insurance sector today
As in many sectors, the insurance sector is also undergoing a digital transformation. This is why the integration of the values of digitalization is being the key point to consolidate a good future strategy in the insurance sector. This phenomenon is beginning to be known as InsurTech, a business model that focuses on simplifying the insurance purchasing process and knowledge of the company, and client/patient participation through technology, both at the point of sale and on-line.
Sector problems
Nowadays, insurers need to have a global vision of the client to be able to advance to your needs. This means maintaining a good two-way communication, be able to identify their needs and be able to offer an attractive and satisfactory solution.
The rate of attempted fraud in Spain exceeds 50% of complaints from customers. In recent years there has been a strong increase in fraud to insurance in Spain and its practice is becoming more professional, a circumstance that has put companies on alert.
Another problem that the sector faces is the difficulty in making customer follow-up in a closer, individualized and constant way. This is due to the lack of tools appropriate that allow you to communicate with them online.
Although many insurers are beginning to digitize or already are, many do not have cybersecurity or tools that protect your clients' sensitive data. This makes them vulnerable to possible cyber attacks.
The solution: Google Cloud for Insurance Companies
G Suite (Google Professional Email)
- Improve interaction in your team
- Track your customer better with Google Docs.
- Manage a large amount of data safely and without worrying about its loss.
Google Cloud Platform (GCP)
- Ensure the security of your sensitive data
- Manage data intelligently to make processes faster and cheaper.
- Be better than your competition and innovate with artificial intelligence and machine learning
Chromebook computer
- Access from anywhere with Chrome OS operating system.
- Reduces long-term costs, since updates are automatic and do not require maintenance.
Video conferencing devices
- Offer online consultations to your clients and patients.
- Improve your team's collaboration by synchronizing your calls with Calendar.
Success stories in Insurance Companies
"Thanks to Search Ads 360 we are able to align the search campaign strategy with the needs and business objectives, allowing us to obtain greater profitability from the medium"
AXA and Google Cloud
?When we sent out surveys to ask feedback about the new chatbot, it turned out that customers loved it. By the end of that year it was so popular that it was already taking over 60% of customer interactions on digital channels?
Mutua Madrileña and Google Cloud
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