Google Cloud for Marketing
Improve communication and creativity from anywhere with Google Cloud
Marketing today
The marketing sector is one of those that has been most affected by the great and rapid changes of digitalization. This means that marketing agencies need to always be at the forefront and have a environment as collaborative and creative as possible. It is for this reason that knowing your users, knowing how to respond appropriately and quickly, and having efficient platforms and processes is essential.
Sector problems
Although marketing agencies are one of the most digitalized sectors, they still exist many businesses that do not have the appropriate tools to telework.
The sector is changing towards a hyperpersonalization of the contents and the automation of all processes. According to Deloitte, in 2020, artificial intelligence and robotics will generate a turnover of more than €50,000. However, in order to achieve the dissemination of personalized content and automatic responses In all channels it is necessary to have a efficient, fast and flexible platform, which many businesses still do not have.
In many cases sales projections are based on subjective data due to the lack of objective information on customer behavior. This projection unrealistic It causes bad decisions to be made that end up increasing costs for the company.
The opening of internet business and all its activity through digital marketing, which collects data about customer behavior, relationship with these, personal data or social networks, makes them a source of cyber attack. Many of them come from opening unwanted emails (SPAM), malicious viruses (malware), accessing company devices or losing the device.
The solution: Google Cloud for Marketing
G Suite (Google Mail)
- Collaborate with your team remotely
- Have complete control over your work applications to detect malware and phishing.
- Complies with GDPR regulations
- Respond quickly and automatically to your emails with Gmail
Google Cloud Platform (GCP)
- Reduce your infrastructure costs with a 90% and increase the speed of processes by 10
- Predict the results of your campaigns with Machine Learning
- Build features faster with products like Kubernetes and Airflow.
Chromebook computer
- Guaranteed access to any device without compromising your security
- Computers created for Google applications and completely cloud-based
- Fast in the cloud, more efficiency and less loading time
Video conferencing devices
- Make meetings with your clients much more effective
- Create new types of content such as webinars and tutorials.
Google Jamboard Whiteboard
- Create prototypes to launch products
- Streamline collaborative processes, drawing funnels or buyer journeys, and editing creations from anywhere
Success stories in Marketing
"Google Cloud Platform gives us the flexibility and performance to meet the big and complex data challenges unique to our business"
Ocado Market and Google Cloud
"By combining data sources, leveraging first-party data and activating this in real time, advertising can become a personal dialogue, a rewarding one-to-one interaction rather than one-to-many push messages"
KLM and Google Cloud
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